Dr. J. Clifton Williams, President and Founder of Leadership Systems Corporation, first published what is now called the DNi in 1982. In this early format, the DNi was included in a comprehensive supervisory management course, the Effective Management Program.
In recent years this approach to assessing the development needs of managers has become popularized as a “360°” technique because it gathers comparable data on participating managers from the managers themselves and the person or persons above (Supervisor/Manager), to the side (Peers), and below them (Direct Reports or subordinates) in an organization.
Feedback from many thousands of users has provided continual opportunities for improving the DNi which has steadily evolved since its first use.
For more information about Dr. Williams click here.
The latest edition of the DNi has been published as a stand-alone, customizable, Internet-based instrument. No longer do business leaders put pen to paper. Rather, they participate through an interactive computer based system which gathers and processes data over the Internet. Just minutes after the DNi is complete, individual and group reports are generated.
Not only is the DNi user-friendly, but it is also customizable to the needs of its clients, who determine the scales to be used in the analysis. The DNi produces a descriptive profile of a manager’s leadership/management behavior as perceived by that manager and his or her boss, peers, and direct reports–the people above, along side, and below in the organization structure who have had an opportunity to observe the manager on the job. Learn about the DNi engine now!
The DNi instrument consists of 10 Basic Scales and client selections from 14 Optional Scales. The same scales are used in both the Initial and Follow-up administrations for describing all managers in a company group.
The DNi identifies the strengths and development needs of Leaders, the managers being described.
A Group Report identifies the collective strengths and developmental needs of participating Leaders.
To learn how the DNi can potentially benefit your clients click here.